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Monday, April 14, 2008

Pricing crucial in a slowing market

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Even though there are less sales and more listings this year compared to previous years, your place can still be one of the ones that sells quickly and for a good price if the proper approach is taken.  Gone are the days of listing higher than the last property to sell and hoping that the market will catch up to you. 
 
In today's market, we are starting to see how important pricing is.  Realtors must be much more accurate in their evaluations.  Pricing $5000 or $10,000 too high (for a 1 BR condo for example) can translate into weeks and weeks of sitting on the market and losing any initial advantage you might have.  Buyers are beginning to gain a little understanding of the power they are just starting to yield. 
 
Multiple offers are still happening but you need to be priced extremely sharply and you need to create the right kind of buzz.  Your choice of Realtor will become more and more important as Sellers begin to realize that listing with their sister-in-law may no longer be the best strategy.  We are enjoying this change to a more balanced market.  It's nice when everybody wins!

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